Humankind Therapy is rooted in the mission to destigmatise mental health and celebrate the joys of being a human with all its flaws and excitements. By combining a modern yet trusting color palette, brand photography heavily focused on human connection as well as minimalistic logos, we created a brand identity that creates a safe and approachable environment for patients.

Brand identity + Art Direction

The project

Humankind Therapy believes that seeing a psychologist shouldn't just come in handy when life is starting to spiral downwards. Many mental health issues can be prevented by teaching the tools and strategies to cope with stress and anxiety beforehand. They are also normalising all emotions humans are feeling no matter how positive or negative and therefore, create an safe environment for people to be naturally human.

YOU'RE NOT MAKING A FUSS. YOU'RE HUMAN.