Leinani is an ethical and sustainable clothing label specialising in slow fashion kids clothes. Using lots of second hand clothes and organic materials, their mission is to be dressed from the day a child is born. Supporting this mission, their brand identity touches on a youthful vibe with a vibrant colour palette which still has aspects of sustainability. Appropriate for children, their logo and textures are hand drawn.

Brand identity + Print + Art Direction

The project

Leinani aims at creating conscious consumers from day 1. From the day a child is born, they can be dressed in sustainable and ethical clothes that feel and look good. Parents don't have to be confined with what is available, they are able to dress their child sustainably and don't have to break their budget doing so.

dressing sustainably since day 1.