Through in-depth research in bookclubs and in the target audience, we were able to create a brand identity that has a gen z spirit while keeping a professional vibe. Bold colors and modern typography help to achieve a human-first gen z brand identity that turns reading into a fun and entertaining experience. 

Brand identity + Art Direction

The project

Livre believes that what makes reading fun is sharing the stories and thoughts about books with other people. Encouraging young people to speak their mind and educate themselves further through books is their main aim.

Turning lazy readers into bookworms