MissMacramee is a Berlin-based macramé artist embodying the "Slow Movement" spirit in which she sees the art of macramé as a kind of self-care time. Her "Slow Macramees" not invite customers to relax but are also 100% sustainable. By incorporating a feminine holiday vibe and sustainable atmosphere in her brand identity, Viktoria perfectly speaks to eco-conscious consumers.

Brand Identity + Strategy

The project

MissMacramee embodies feelings of holiday in your own home. With her macramés Viktoria wants to create a relaxed living atmosphere. But not only that! Through group workshops customers can lose track of time by knotting their own macramés. In cooperation with wedding and event planners, she also helps clients bring a modern boho vibe to their event.

Wanderlust feelings for your home