About Us
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WELCOME TO OUR HAUS
We are a small-town branding agency based in Stadtlohn, Germany. Homefolk Creative is all about stepping away from profit-driven hustle culture to create a brand that matter as much to your clients as it does to you. Through contemporary designs and heart-led brand strategies, we foster a safe space for our clients to dream big.
Homefolk
(hoʊmfoʊk)
People who are from or belong to a particular place, community, or family. Who share a common origin, cultural values, traditions, and create sense of belonging, safety, and connectedness.
Creative
(krɪˈeɪtɪv)
Using one's imagination, intuition, and knowledge to come up with unique and innovative ways of thinking, and creating to complex problems. Being creative means being curious, open, flexible, and willing to take risks and try new things.
our philosophy
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We are here to listen, learn and understand your business. Give honest advice along the way and together we push industry boundaries while connecting to your roots simultaneously.
Honesty & Collaboration
We provide a safe space for you to
express your worries, doubts and fears equally as comfortable as your big dreams, ideas and plans for the future. We are a source of inspiration and advice - during and after our project.
Humility & Compassion
We craft a detailed plan for you to take home and easily implement. So you can be certain about your next steps and make your vision a reality. We pride ourselves on designing progressive brand identities that will serve you for years to come.
Quality & Craftsmanship
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Owner & Creative Director
As a communications master and graphic designer, I found my passion for strategic design during COVID-lockdown. Driven by the dream of starting my own business I made what my parents called impulse decision (I like to call it intuition) to just go for it and see where the road takes me.
Homefolk Creative is a space that I was deeply needing when I first started my business. A safe place to ask all the seemingly stupid questions, share my big dreams without them being deemed unrealistic and have a space that I can turn to when things get hard or I have a new exciting idea.
HELENA FRIELING
OUR WORK
Helena’s creativity, attention to detail, and exceptional communication and design skills made it easy for me to trust her with my visual strategy and branding needs. Helena demonstrated an unwavering commitment to my project, always going above and beyond to ensure I was completely satisfied with the final product and even went the extra mile and added some extras. Helena would be my first choice time and again, to create a brand with a lasting impact.
- Nina Bittner, Seeds
Thanks to her, my business has a brand identity that represents everything that I wished for.
Client testimonials
My first call with you was amazing. I gained insight into topics that I was previously super scared about You were incredibly open, patient and were able to diminish a big part of those fears. I felt very comfortable during our call as you fully concentrated on me and my business. It will certainly not be the last time! Thank you!
- Anna-lena, Von Anna-Lena
YOU WERE ABLE TO TAKE AWAY MY FEARS.
Client testimonials
Since the beginning of our jouney I had an amazing intuitive feeling about our project. I loved that we were able to get to know each other beforehand on a discovery call as well! You understood my brand from the get-go. I absolutely love my brand strategy and design! You were able to discuss and explain the strategies behind the designs perfectly. Thank you so much for always being kind, supportive and understanding.
- Christina, Light Soul Woman
YOU UNDERSTOOD MY BRAND FROM THE GET-GO!
Client testimonials
I knew you were the one I wanted to hire, as soon as I saw you on Instagram. You were personal in your approach and so incredibly detailed and thorough during the entire process. The pre-design process was detailed and you still took the time to get to know me and not rush through the process. You were open to feedback during the revision process and openly communicated why you chose certain colors/elements that matched well with my brand. The deliverables I received are all above and beyond.
- Sharee, Colorado Photographer Squad
YOU EXCEEDED ALL OF MY EXPECTATIONS!
Client testimonials
Over the course of our project I felt very welcomed and taken care of. Starting with the amazing visual presentations, questionnaires and evaluations, you really have an eye for detail. You were always there for me, whenever I had any questions! You have a great feeling for people and their needs. My logos and templates have also turned out just like I imagined!
- Nadine, NHPhotography
BASED ON MY DESCRIPTIONS, MY VALUES AND MY VISIONS YOU HIT THE NAIL ON THE HEAD WITH MY BRANDING!
Client testimonials
Helena is very structured and extremely well prepared. An initial conversation turned out to be like a (business) conversation amongst friends. The detailed branding questionnaire was the perfect way to start finding my brand strategy - in a way that I have never done myself. This strategy has been extremely helpful. Helena has always listened to my wishes and feedback. The results I received are simply PERFECT!
- Viktoria, MissMacramee
YOU GUIDED ME TO WHERE I WANT TO BE
WITH MY LABEL IN THE FUTURE.
Client testimonials
- Nina Bittner, Seeds
THANKS TO HER, MY BUSINESS HAS A BRAND IDENTITY THAT REPRESENTS EVERYTHING THAT I WISHED FOR.
Helena’s creativity, attention to detail, and exceptional communication and design skills made it easy for me to trust her with my visual strategy and branding needs. Helena demonstrated an unwavering commitment to my project, always going above and beyond to ensure I was completely satisfied with the final product and even went the extra mile and added some extras. Helena would be my first choice time and again, to create a brand with a lasting impact.
Client testimonials
- Anna-lena, Von Anna-Lena
YOU WERE ABLE TO TAKE AWAY MY FEARS.
My first call with you was amazing. I gained insight into topics that I was previously super scared about You were incredibly open, patient and were able to diminish a big part of those fears. I felt very comfortable during our call as you fully concentrated on me and my business. It will certainly not be the last time! Thank you!
Client testimonials
- Christina, Light Soul Woman
YOU UNDERSTOOD MY BRAND FROM THE GET-GO!
Since the beginning of our jouney I had an amazing intuitive feeling about our project. I loved that we were able to get to know each other beforehand on a discovery call as well! You understood my brand from the get-go. I absolutely love my brand strategy and design! You were able to discuss and explain the strategies behind the designs perfectly. Thank you so much for always being kind, supportive and understanding.
Client testimonials
- Sharee, Colorado Photographer Squad
YOU EXCEEDED ALL OF MY EXPECTATIONS!
I knew you were the one I wanted to hire, as soon as I saw you on Instagram. You were personal in your approach and so incredibly detailed and thorough during the entire process. The pre-design process was detailed and you still took the time to get to know me and not rush through the process. You were open to feedback during the revision process and openly communicated why you chose certain colors/elements that matched well with my brand. The deliverables I received are all above and beyond.
Client testimonials
- Nadine, NHPhotography
BASED ON MY DESCRIPTIONS, MY VALUES AND MY VISIONS YOU HIT THE NAIL ON THE HEAD WITH MY BRANDING!
Over the course of our project I felt very welcomed and taken care of. Starting with the amazing visual presentations, questionnaires and evaluations, you really have an eye for detail. You were always there for me, whenever I had any questions! You have a great feeling for people and their needs. My logos and templates have also turned out just like I imagined!
Client testimonials
- Viktoria, MissMacramee
YOU GUIDED ME TO WHERE I WANT TO
BE WITH MY LABEL IN THE FUTURE.
Helena is very structured and extremely well prepared. An initial conversation turned out to be like a (business) conversation amongst friends. The detailed branding questionnaire was the perfect way to start finding my brand strategy - in a way that I have never done myself. This strategy has been extremely helpful. Helena has always listened to my wishes and feedback. The results I received are simply PERFECT!
Client testimonials