We are working with clients all over the world, meaning there is a big chance that we'll not be able to meet in person. Nevertheless, we highly value personal contact. Which is why we will kick off your project with a virtual chat casually getting to know each other with coffee ... or wine - you choose!
After sorting out all the formalities, you will receive your brand clarity workbook via your personal client portal. Don't be scared, but be prepared to dive deep into yourself and your brand's future! Branding is much more than a business plan - it's equally a self-development journey!
Once you send us the workbook you filled in, Helena will review it and do her own further research in preparation for your 1:1 brand clarity workshop. During our workshop we will dive even deeper into your vision, brand personality, competitors and dream clients. Together we dream big and answer all your questions along the way!
Helena will spend the next couple of days reviewing all that we've gathered and discussed. She will curate all elements into a comprehensive overview - or as we'd like to call it your own addictive brand potion - including 2 visual directions that you can choose from to continue into the brand design phase. We will hop on a quick call to discuss the strategy and visual direction, before we continue on with 1 of the 2 design options.
This is where it gets real. If you opted for a package including brand design, your unique brand potion will now be translated into compelling visuals including color palette, typography, logos and more. As all design elements are rooted in your strategic positioning, we are certain that you and your dream clients will be obsessed with the new look!
If website design is part of your design package, we will further spend time in curating a digital home for your new branding. Bringing your brand design to life through intentionally designed website pages, call-to-actions and layouts. We further assist you with writing your website copy by guiding you with our emotive journaling prompts.
After your brand launches and continues to grow, we are here to support you on every step of the way! You can chat with us if you have smaller needs such as business card design, website maintenance or social media marketing strategies or anything else. We are happy to support you!
Helena’s creativity, attention to detail, and exceptional communication and design skills made it easy for me to trust her with my visual strategy and branding needs. Helena demonstrated an unwavering commitment to my project, always going above and beyond to ensure I was completely satisfied with the final product and even went the extra mile and added some extras. Helena would be my first choice time and again, to create a brand with a lasting impact.
My first call with you was amazing. I gained insight into topics that I was previously super scared about You were incredibly open, patient and were able to diminish a big part of those fears. I felt very comfortable during our call as you fully concentrated on me and my business. It will certainly not be the last time! Thank you!
Since the beginning of our jouney I had an amazing intuitive feeling about our project. I loved that we were able to get to know each other beforehand on a discovery call as well! You understood my brand from the get-go. I absolutely love my brand strategy and design! You were able to discuss and explain the strategies behind the designs perfectly. Thank you so much for always being kind, supportive and understanding.
Over the course of our project I felt very welcomed and taken care of. Starting with the amazing visual presentations, questionnaires and evaluations, you really have an eye for detail. You were always there for me, whenever I had any questions! You have a great feeling for people and their needs. My logos and templates have also turned out just like I imagined!
Helena is very structured and extremely well prepared. An initial conversation turned out to be like a (business) conversation amongst friends. The detailed branding questionnaire was the perfect way to start finding my brand strategy - in a way that I have never done myself. This strategy has been extremely helpful. Helena has always listened to my wishes and feedback. The results I received are simply PERFECT!
Helena’s creativity, attention to detail, and exceptional communication and design skills made it easy for me to trust her with my visual strategy and branding needs. Helena demonstrated an unwavering commitment to my project, always going above and beyond to ensure I was completely satisfied with the final product and even went the extra mile and added some extras. Helena would be my first choice time and again, to create a brand with a lasting impact.
My first call with you was amazing. I gained insight into topics that I was previously super scared about You were incredibly open, patient and were able to diminish a big part of those fears. I felt very comfortable during our call as you fully concentrated on me and my business. It will certainly not be the last time! Thank you!
Since the beginning of our jouney I had an amazing intuitive feeling about our project. I loved that we were able to get to know each other beforehand on a discovery call as well! You understood my brand from the get-go. I absolutely love my brand strategy and design! You were able to discuss and explain the strategies behind the designs perfectly. Thank you so much for always being kind, supportive and understanding.
Over the course of our project I felt very welcomed and taken care of. Starting with the amazing visual presentations, questionnaires and evaluations, you really have an eye for detail. You were always there for me, whenever I had any questions! You have a great feeling for people and their needs. My logos and templates have also turned out just like I imagined!
Helena is very structured and extremely well prepared. An initial conversation turned out to be like a (business) conversation amongst friends. The detailed branding questionnaire was the perfect way to start finding my brand strategy - in a way that I have never done myself. This strategy has been extremely helpful. Helena has always listened to my wishes and feedback. The results I received are simply PERFECT!
Combining our passion for heart-led strategies and humble designs, our brand identity package helps you to turn your story into compelling visuals that makes building lasting relationships with your dream clients easy and fun. In a single valuable investment you’ll receive a brand strategy roadmap as well as comprehensive brand identity suite designed to attract your dream clients while staying true to yourself.
Brand Strategy Roadmap:
- Mission, vision, values
- Target audience identification
- Competitor analysis
- Differentiation + Positioning
- Brand voice, messaging
- Brand personality/ avatar
- Brand Buzzwords
Brand Identity:
- Primary Logo
- Secondary Logo
- Brand Mark/ Submark
- Custom pattern & illustrations
- Color palette
- Typography suite
- Brand guidelines
- Implementation guidelines
If you are on a strict timeline or budget but still want to experience a full brand identity shift, our brand intensive package is perfect for you. Through an in-depth strategy phase and a condensed design phase in which we design your brand identity in a matter of 1-2 days (excluding pre-work). We will stay in close personal contact throughout the whole project. Brand intensives perfectly cater for busy entrepreneurs and those who can’t wait to use their new branding.
Brand Strategy Roadmap:
- Mission, vision, values
- Target audience identification
- Competitor analysis
- Differentiation strategy
- Brand personality
An 8h VIP design day in which we will create your :
- Primary Logo
- Secondary Logo
- Brand Mark/ Submark
- Custom pattern & illustrations
- Color palette
- Typography suite
- Brand guidelines
+ desired extras
(depending on available time)
Give your brand the digital home it deserves to show off its full beauty and potential. Through the strategic application of your brand identity and messaging system we create intuitive layouts, user-friendly navigation and high quality designs that are proven to be just as persuasive as they are beautiful. Our websites are built to make your dream clients curious while connecting to your brand.
Web Design + Development:
- 1 hour creative direction call
- Customised wireframe
- 1 revision round
- 5 page ShowIt website
- Mobile optimization
- Social media integration
- Coming soon page
- Potential Wordpress blog integration
- Basic SEO optimization
- Website training + support
(Branding needs to be done, before moving on to website design)
For soft-hearted brands and progressive business owners in need of a variety of professional design services that go beyond the base packages. Whether you need to spice up your socials, looking for heads-turning packaging and label design or customising your client experience with personalised thank you cards. We are here to turn every one of your ideas into an incredible brand experience.
A tailored combination of:
- Brand Strategy
- Brand Identity
- Social Media Templates
- Business Cards
- Website design & maintenance (ShowIt)
- Packaging design
- Various print materials (thank you
or business cards, flyers, posters etc.)
- Merchandise design
- and so much more!
We love working with startups, small businesses and solopreneurs in all kinds of creative professions. Whether you're a service or product based business, we have helped may businesses from a wide variety of niches building their brands in the past, so we are confident to foster this transformation for you too.
No. At Homefolk Creative we don’t believe that only a logo adequately represents you, your business, and your story. Hence, we only offer strategically executed branding projects that equip you with all the tools needed to confidently present your business in a variety of situations.
Of course! Once we have finished your initial branding, you are more than welcome to shoot Helena an e-mail for ongoing design projects. It all depends on how much we have going on at that moment, but we are sure we can find some space to time your project accordingly.
Font licenses, web hosting & subscriptions, additional revision rounds (2 revision rounds are included free of charge), SEO (basic SEO is included in web design), Brand photography/ image sourcing for web design, printing fees.
Yes! We understand that branding is a huge investment for you, so making payments easy and accessible is very important to us. We usually work in 2 instalments, however if you would like a custom payment plan, we can discuss individual options for your situation during our discovery call.