I thought long and hard about what would be the first blog post here on this blog. To the point where my friend told me to just launch it already.
You see, I’m a chronic overthinker. I want this blog to be as valuable to you as it can possibly be but make it fun and entertaining at the same time. Therefore, the pilot post of my blog so to speak will be the beginning of a complete series called: “What your favorite brand tells me about yourself”!
I will analyze popular brands, tell you what branding and marketing strategies they use, how they make you obsessed with them and most importantly: how you can adapt those strategies to your own brand to create your own unique brand potion! If you want me to analyze your favorite brand, simply DM me on Instagram.
On this episode of what your favorite brand tells me about yourself: Rare Beauty.
First, if you’re favorite brand is Rare Beauty, there’s a high chance you’re in your mid or late twenties and you grew up watching Selena Gomez on Disney Channel. She’s the initial thing that has drawn you to the brand but is not necessarily the one that made you a loyal customer.
You’ve spent your teenage years chasing unrealistic beauty standards, never been happy with your appearance and felt like everyone was prettier than you. You were heavily influenced by pop stars and the early days of social media. The mission of Rare Beauty “to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world” makes you feel seen and finally takes the pressure of your self-image.
Because you’ve felt insecure in your teenage years, you’ve always felt intimidated by beauty stores. Luckily, Rare Beauty makes it super easy to find the perfect make up shade for you online! There’s no need for you to travel to your nearest shop and spend time talking to salesy employees that want to sell you something you don’t even want (but will probably still buy because it’s too awkward to say no). Plus, with their inclusive range of shades you finally feel confident to find the perfect shade for your skin tone. No more “oh that’s almost it” and “not quite, but it’ll do”.
The fact that Rare Beauty is also supporting mental health causes is just an added benefit as you love brands that do good with the impact they have. Brands that don’t really have a bigger purpose beyond making money don’t sit right with you. They seem greedy and kind of shady. Nothing that you’d invest your hard-earned money in. Speaking of money, as you’re someone who earns good, consistent money but is certainly not rich, Rare Beauty sits at the perfect price point for you to feel like you’ve invested in high quality beauty products without spending a fortune on them.
Last but not least, you’re heavily influenced by cute packaging, and you know it. You love a cute aesthetic on your bathroom shelves, and it creates a sense of excitement every time you’re using your make up. Putting on your make up is part of your self-care routine now, rather than a chore of hiding your face behind all the make up because you don’t like your looks.
You see, Rare Beauty is much more than a make-up business. It’s a brand placing self-love at its core. A concept which is simple to grasp, not overly complicated and the stand-alone factor for the brand.
My 3 tips to create a purposeful brand much like Rare Beauty:
If you’re unsure about your core purpose, if your brand is currently aligned with your values and relates to your dream clients – I’ve got something for you!
Our free brand audit workbook helps to become aware of what is currently working in your brand, what isn’t and how to tweak your branding to be more purposeful, confident, and clear!
And if branding is still on your list for 2022, don’t walk run! We still have a couple of branding spots left for 2022. Are you ready to say yes to your brand?
Love yourself, mean it.
x Helena
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